354 Types of Emotions You Can Use in Your Marketing Materials

To trigger powerful responses that leads to sales action

What You're Going To Learn

  • How to inject more emotions into your copywriting
  • How to trigger emotional responses from your prospects, clients and readers that drive them into taking action
  • How to create sales copies that “connect” with the readers on an emotional level

When it comes to marketing, your ability to connect with your target audience will determine the success of your marketing campaigns. And since your prospects are humans (I hope), you are dealing with creatures of emotions.

By incorporating emotions into your marketing copy, your readers will feel a deeper sense of connection, because you understand them.

A few examples are:

Are you constantly worried about your deteriorating health?

When you look at the declining sales figures, do you get overwhelmed with a strong sense of uncertainty?

Do you want peace of mind knowing your insurance policies are going to keep you and your family safe?

So in this post, I’ll try to list down all the emotions, separated by positive and negative ones, which you can use.

While not all the words are considered emotions, they do invoke emotions, so I added them too. You may notice some that are similar, but let’s just say I like Thesauruses. 🙂

Positive Emotions

  1. Advancement
  2. Affectionate
  3. Amazed
  4. Amazing
  5. Amused
  6. Appreciated
  7. Appreciative
  8. Assured
  9. Attached
  10. Beautiful
  11. Bold
  12. Brave
  13. Calm
  14. Camaraderie
  15. Capable
  16. Captivated
  17. Celebrated
  18. Certainty
  19. Challenged
  20. Charmed
  21. Cheeky
  22. Cheerful
  23. Cherished
  24. Childlike
  25. Compassionate
  26. Confident
  27. Connectedness
  28. Contented
  29. (In) Control
  30. Crazy (about)
  31. Curious
  32. Delighted
  33. Desired
  34. Determine
  35. Devoted
  36. Dominant
  37. Eager
  38. (At) Ease
  39. Ecstatic
  40. Educated
  41. Elated
  42. Elevated
  43. Enchanted
  44. Energetic
  45. Enjoy
  46. Excited
  47. Faithful
  48. Fascinated
  49. Flirtatious
  50. Friendly
  51. Focused
  52. Fond
  53. Freed
  54. Freedom
  55. Full
  56. Gay
  57. Generous
  58. Giving
  59. Grateful
  60. Gratified
  61. Groovy
  62. Grounded
  63. Growth
  64. Happy
  65. Heavenly
  66. Helpful
  67. Heroic
  68. High
  69. Honoured
  70. Hopeful
  71. Hopeless
  72. Humbled
  73. Hungry
  74. Impressed
  75. Incredible
  76. Infatuated
  77. Inspired
  78. Invincible
  79. Joy
  80. Joyous
  81. Keen
  82. Lively
  83. Lustful
  84. Motivated
  85. Outstanding
  86. Overjoyed
  87. Passionate
  88. Peaceful
  89. Peace of Mind
  90. Pleasant
  91. Pleased
  92. Pretty
  93. Progression
  94. Protected
  95. Proud
  96. Prudence
  97. Relaxed
  98. Relieved
  99. Respected
  100. Rewarded
  101. Righteous
  102. Safe
  103. Satisfied
  104. Settled
  105. Sexy
  106. Silly
  107. Special
  108. Superior
  109. Tenacious
  110. Thirsty
  111. Thrilled
  112. Tolerant
  113. Touched
  114. Trusting
  115. Unique
  116. Valued
  117. Variety
  118. Wanted
  119. Welcomed
  120. Wonderful
  121. Youthful
  122. Zany
  123. Zestful

Negative Emotions

  1. Abandoned
  2. Abused
  3. Adamant
  4. Adrift
  5. Afraid
  6. Aggravated
  7. Alarmed
  8. Alienated
  9. Alone
  10. Anger
  11. Anguish
  12. Annoyed
  13. Anxious
  14. Apologetic
  15. Appalled
  16. Apprehensive
  17. Ashamed
  18. Awful
  19. Awkward
  20. Baffled
  21. Belittled
  22. Betrayed
  23. Bitchy
  24. Bitter
  25. Blue
  26. Bored
  27. Bugged
  28. Burned up
  29. Careful
  30. Challenged
  31. Chaotic
  32. Cheapened
  33. Cheated
  34. Choked
  35. Cold
  36. Companionless
  37. Competitive
  38. Complete
  39. Confounded
  40. Confused
  41. Cranky
  42. Criticised
  43. Cruel
  44. Crushed
  45. Cut off
  46. Damaged
  47. Deceitful
  48. Defensive
  49. Degraded
  50. Dejected
  51. Depreciated
  52. Depressed
  53. Deserted
  54. Despair
  55. Desperate
  56. Destroyed
  57. Devastated
  58. Different
  59. Disappointed
  60. Discarded
  61. Discontented
  62. Discouraged
  63. Distant
  64. Distasteful
  65. Distracted
  66. Disturbed
  67. Dizzy
  68. Dominated
  69. Down-graded
  70. Dried up
  71. Dumbfounded
  72. Embarrassed
  73. Empty
  74. Enraged
  75. Envious
  76. Estranged
  77. Exhausted
  78. Exposed
  79. Faithless
  80. Fear
  81. Fear of Missing Out (FOMO)
  82. Fed up
  83. Fidgety
  84. Foolish
  85. Forsaken
  86. Frightened
  87. Frustrated
  88. Furious
  89. Galled
  90. Grief
  91. Grim
  92. Grouchy
  93. Guilty
  94. Gullible
  95. Haggard
  96. Hate
  97. Heated
  98. Homesick
  99. Hopeless
  100. Horrible
  101. Horrified
  102. Hostile
  103. Humiliated
  104. Hungry
  105. Hysterical
  106. Ill-equipped
  107. Ill-tempered
  108. Impaired
  109. Impatient
  110. Important
  111. Incapable
  112. Incomplete
  113. Indecisive
  114. Infuriated
  115. Injured
  116. Injustice
  117. Insecure
  118. Insignificant
  119. Intense
  120. Intimidated
  121. Irritated
  122. Isolated
  123. Jealous
  124. Jumpy
  125. Lack of respect/Disrespected
  126. Lack of self-esteem
  127. Lack of trust
  128. Lazy
  129. Let down
  130. Lonely
  131. Low confidence
  132. Lustful
  133. Mad
  134. Maligned
  135. Marginalized
  136. Marred
  137. Mean
  138. Melancholy
  139. Miserable
  140. Misunderstood
  141. Mocked
  142. Moody
  143. Mortified
  144. Mournful
  145. Narcissistic
  146. Naughty
  147. Neglected
  148. Nervous
  149. Obnoxious
  150. Odd
  151. Oppressed
  152. Ostracised
  153. Outcast
  154. Outraged
  155. Pain
  156. Panicked
  157. Paralyzed
  158. Persecuted
  159. Petrified
  160. Pissed
  161. Pity
  162. Powerless
  163. Pressured
  164. Provoked
  165. Punished
  166. Puzzled
  167. Queer
  168. Rattled
  169. Regretful
  170. Rejected
  171. Reluctant
  172. Remorseful
  173. Resentful
  174. Ridiculed
  175. Sad
  176. Scared
  177. Shaken
  178. Shaky
  179. Sheepish
  180. Shocked
  181. Shy
  182. Side-lined
  183. Sinful
  184. Solemn
  185. Sorrowful
  186. Sorry
  187. Speechless
  188. Spiteful
  189. Stubborn
  190. Stuffed
  191. Stunned
  192. Stupid
  193. Suppressed
  194. Taken for a ride
  195. Taken for granted
  196. Taken-aback
  197. Tearful
  198. Tempted
  199. Tensed
  200. Threatened
  201. Thwarted
  202. Ticked off
  203. Timid
  204. Tired
  205. Tortured
  206. Trapped
  207. Troubled
  208. Uncherished
  209. Uncertain
  210. Uncomfortable
  211. Uneasy
  212. Unfair
  213. Unhappy
  214. Unimportant
  215. Uptight
  216. Used
  217. Useless
  218. Vengeful
  219. Vindictive
  220. Violet
  221. Vulnerable
  222. Wary
  223. Weak
  224. Weary
  225. Whiney
  226. Wicked
  227. Withdrawn
  228. Worthless
  229. Wound Up
  230. Wrecked
  231. Wronged

Sorry that there are more negative emotions than positives ones. Cheer up!

Business Development Strategist, Email Wizard, Content Magician and a Productivity Optimizer (codename: lazyass+cheapass), Maverick produces content for a living. With over 93% of his business starting from a simple (and often cold) email, Maverick consults SMEs, MNCs and startups on how to leverage on technology and creative story-telling to supercharge sales and rev-up customer engagement. When he's not working to put food on the table (and Lego in his son's collection), Mav loves to cafe-hop around the region with his partner-in-crime, Debbie.

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