AnswerThePublic | Discover what everyone is asking about your products and services

What You're Going To Learn

  • How to identify questions that are being asked about your products or services
  • How to quickly research what people are asking about any topics
  • How to easily get answers to those very same questions

Do you want to create contents that your target audiences will want to read?

In content marketing, the trick is to produce articles that your prospects are interested in. But without proper survey tools, how can you quickly (and cheaply) find out the topics to write about?

Say hello to this quirky but powerful content research tool: Answer The Public.

In a nutshell, when you enter a keyword, searches through the whole internet to look for questions that people are asking about that particular topic. The logic is this: if you can produce contents that answer the inquiries people have, won’t that be considered a piece of highly useful and relevant information?

Let’s take a look how this tool works, shall we? For this example, let’s just say I enter “digital marketing” as the keyword.

And wait for it…

And there you have it!

Click on the image to zoom in.

Presenting the top 105 questions people are asking about digital marketing. If you look at the mind map, you will spot questions like:

  • How digital marketing has evolved?
  • Who uses digital marketing?
  • Where to study digital marketing?
  • When digital marketing started?
  • Why digital marketing is better than traditional?
  • And 100 more

If you scroll further down, there are 80 comparisons of digital marketing vs. other terms, such as:

  • Digital marketing vs. digital advertising
  • Digital marketing vs. data analytics
  • Digital marketing vs. branding
  • And more!

Click on the image to zoom in.

If you were to click on any of the suggested topics, you would be brought over to existing contents that you can use to research and craft your own article.

Go ahead and try out this tool! Chances are with a few set of keywords, you will never run out of topics to write on, and you can be sure as long as you’re answering existing questions, your contents will always be in demand.

Business Development Strategist, Email Wizard, Content Magician and a Productivity Optimizer (codename: lazyass+cheapass), Maverick produces content for a living. With over 93% of his business starting from a simple (and often cold) email, Maverick consults SMEs, MNCs and startups on how to leverage on technology and creative story-telling to supercharge sales and rev-up customer engagement. When he's not working to put food on the table (and Lego in his son's collection), Mav loves to cafe-hop around the region with his partner-in-crime, Debbie.

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