EDM SAMPLE

1-Day Business Seminar

CONTEXT

This email was written to promote a business seminar by our co-founder and New Profits Consultant, Dato’ James Foo.

 

TARGET AUDIENCE

  • Small business owners
  • Startup founders
  • Solo-preneurs
  • Aspiring entrepreneurs

EMAIL SUBJECT LINE

Almost 2 years in the making, and Dato James finally takes the stage

 

CONTENT

Dear [Name],

If you had the chance to speak with Dato James Foo, you’ll know he’s a man of action.

I mean, he had started over 80 businesses, in 13 different industries, across 3 countries!

And that’s not counting all the business owners, startup founders and entrepreneurs he had mentored, coached and consulted over countless cups of coffee and meals.

But believe it or not, it took him a really, really long time to get this new thing going. Ironically, it’s called the New Profits Seminar.

Yes, you may say it’s just a half day event, right? Surely an experience speaker and a published author can easily wing through the session, right?

You see, for James, it’s way, way more than that.

For him, it’s not just about going on stage sharing enticing stories, making glorious promises and flaunting waves after waves of testimonials. You’ve probably seen those coming from “gurus” or “award winning entrepreneurs” or “master coaches” flooding the market.

For James, he wants each and every participant to walk home with real, actionable strategies. One idea can open new doors yes, but that’s not enough for him; he wants to show you how to get through the door, get into the room, and walk away with money making tools that will make you more money and win you more freedom.

That’s why we’ve spent so many months (some say decades) to put the content, case studies and framework together for the 4 hours seminar happening this Saturday, 12th October.

And James being James, he didn’t even want to charge full price. I mean, this is a man who spends $15k every year on personal development, and he feels for this event, just covering the costs will do. Mind you, he even wants to include lunch for you too! Another James-attribute, really.

In the last few months of 2019, are you still…

So, since it’s already the last few months of 2019, and you are still…

Struggling to improve your sales while tightening your belt…

Fighting hard against local competitors while watching international brands steal your market share…

Losing existing customers while not getting new ones…

Then come over to the New Profits Seminar with Dato James Foo. We literally had to wrestle him to do this, and he was already shaking his head with his eyes wide open when we asked him for another session in case there are those who can’t make it. So looks like this may be his only one for now (unless you and I can all wrestle him together!)

Enough talk, here’s the website. And while the normal price is $788 and every body else is getting the early bird rate of $288, he wants me to give you an additional discount.

Yes, only for you, when you enter the promo code “XXXX”, you get an extra $50 off. Yup, unlike anybody else, you get to come at only $248!

And before you ask, of course you can bring your business partner and teams. James wanted to make sure they get to enjoy that special price too.

So again, here’s the link, and looking forward to see you there.

Sign Off

p.s. In case you’re asking if I’ll be there, yes. But no, I’m not gonna even going anywhere near the stage! I’ve the privilege of learning so much from James over the past few years, and I think you and your team will totally enjoy having the same opportunity as I had. My only ask? Come with an open mind, get ready to take lots of notes, because seriously, you may be literally one idea away from having that long awaited breakthrough in your business, and your life.

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