EDM SAMPLE
Comunication Workshop
CONTEXT
This email was written to capitalise on Valentine’s Day, referencing the works of Dr. Gary Chapman, and to steer the conversion into promoting a communication skills workshop
TARGET AUDIENCE
- Department heads
- Corporate managers
EMAIL SUBJECT LINE
Is love in the air at your workplace?
CONTENT
Hi [First Name],
Yup, Valentine’s Day is this weekend, but what has it got to do with your workplace? Everything. (Ok, I’m not hinting about dating someone in the office, but if that’s your thing, hey, at least you save on fuel, parking and toll, right?)
Renown Relationship Counsellor Dr. Gary Chapman, in his #1 New York Times bestseller The 5 Love Languages talk about the five different ways each of us demonstrate love, and in return, like to be loved. You can try the free online assessment here <http://www.5lovelanguages.com/>.
I realised it is also applicable at work, because it’s just not how we are being loved, but it’s also how we’re being appreciated.
Let’s go through the five languages of appreciation based on the book, and perhaps you’ll find a few news ways how to communicate and work with your colleagues.
WORDS OF AFFIRMATION
These are the people who liked to receive praise and be recognised verbally. They are sensitive to the words you use to communicate with them, and a word of encourage on a moody Monday morning can keep them up sometimes for the whole week! If they have done a good job, give them a compliment in writing (leave a post-it note on their monitor screen) or even better, congratulate them in front of their loved ones.
ACTS OF SERVICE
We get overwhelmed at the office easily, with never ending emails and piles of paperwork. Someone who’s love language is Acts of Service find appreciation when you do things for them, even the little ones like making copies of documents, refilling their coffee, or run an errand for them. No, it’s not about being a doormat, minion or slave to them, but when you do those little gestures, they appreciate you a lot, and it helps in building the work relationship.
RECEIVING GIFTS
These people are quite easy to spot. When they come back from a holiday, they often bring gifts. Why? Because they like receiving them! (Oh yeah, you tend to demonstrate your love language to others, because you treat others how you like to be treated) Without going overboard, these colleagues and bosses feel appreciated when you give them a gift, especially when they don’t expect it, and don’t be surprised they decorate their workplace with it. That’s a bonus because they are reminded of your gesture overtime they look at it!
QUALITY TIME
Time is precious, but for the people with this love language, spending time with them means you appreciate them. It can be going to lunch together, or you can borrow from the late Steve Jobs’ iconic long walks, but when you give them your undivided attention, they will feel they meant something more. Put your phone on silent, or even if you have to pick the call, say that you’re in the middle of something and go back to your conversation. Yup, even a carpool to a client’s meeting can be quality time too.
PHYSICAL TOUCH
Barring any touches that will lead to a sexual harassment suit, a pat on the back, a hand-shake, or even a “fist-bump” scores points of appreciation to those with this love language. They are often the ones who initial hugs too, and I find having worked with people internationally, it’s always best for you to return a hug than to start one. A good gesture I often see among influential individuals is during a handshake, they use their other free hand to grab the lower part of the arm. It’s a sign of respect, friendliness, and if it so happens that the person’s love language is Physical Touch, it’s +1 for you!
Yes, as you can see, feeling appreciated at the workplace requires only small gestures and words here and there. If you like these kinds of practical tips on how you can communicate and build better relationship at work, sign up for our Power Communications workshop happening in March! You can get more of the details here.
Oh yeah, you may want to take the chance to bring someone along for the workshop, because with our early bird price of only $480 (usual is $980), it’s as good as buy-1-free-1!
Reply to this email and let’s talk.
And before I forget, Happy Valentines Day, [Name]!
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