354 Types of Emotions You Can Use in Your Marketing Materials
A Mega Cheatsheet to Trigger Powerful Responses in your Marketing Copies
What You’re Going To Learn
- How to inject more emotions into your copywriting
- How to trigger emotional responses from your prospects, clients and readers that drive them into taking action
- How to create sales copies that “connect” with the readers on an emotional level
When it comes to marketing, your ability to connect with your target audience will determine the success of your marketing campaigns. And since your prospects are humans (I hope), you are dealing with creatures of emotions.
By incorporating emotions into your marketing copy, your readers will feel a deeper sense of connection, because you understand them.
A few examples are:
Are you constantly worried about your deteriorating health?
When you look at the declining sales figures, do you get overwhelmed with a strong sense of uncertainty?
Do you want peace of mind knowing your insurance policies are going to keep you and your family safe?
So in this post, I’ll try to list down all the emotions, separated by positive and negative ones, which you can use.
While not all the words are considered emotions, they do invoke emotions, so I added them too. You may notice some that are similar, but let’s just say I like Thesauruses.
Positive Emotions
- Adamant
- Amazed
- Amazing
- Amused
- Appreciated
- Appreciative
- Assured
- Attached
- Beautiful
- Belonging
- Bold
- Brave
- Calm
- Camaraderie
- Capable
- Captivated
- Celebrated
- Certainty
- Challenged
- Charmed
- Cheeky
- Cheerful
- Cherished
- Childlike
- Compassionate
- Confident
- Connectedness
- Contented
- (In) Control
- Crazy (about)
- Curious
- Delighted
- Desired
- Determine
- Devoted
- Dominant
- Eager
- (At) Ease
- Ecstatic
- Educated
- Elated
- Elevated
- Enchanted
- Energetic
- Enjoyment
- Excited
- Faithful
- Fascinated
- Flirtatious
- Friendly
- Focused
- Fond
- Freed
- Freedom
- Full
- Gay
- Generous
- Giving
- Grateful
- Gratified
- Groovy
- Grounded
- Growth
- Happy
- Heavenly
- Helpful
- Heroic
- High
- Honoured
- Hopeful
- Humbled
- Hungry
- Important
- Impressed
- Incredible
- Infatuated
- Inspired
- Invincible
- Joy
- Joyous
- Keen
- Lively
- Lustful
- Motivated
- Outstanding
- Overjoyed
- Passionate
- Peaceful
- Peace of Mind
- Pleasant
- Pleased
- Pretty
- Progression
- Protected
- Proud
- Prudence
- Relaxed
- Relieved
- Respected
- Rewarded
- Righteous
- Safe
- Satisfied
- Settled
- Sexy
- Silly
- Special
- Superior
- Tenacious
- Thirsty
- Thrilled
- Tolerant
- Touched
- Trusting
- Unique
- Valued
- Variety
- Wanted
- Welcomed
- Wonderful
- Youthful
- Zany
- Zestful
Negative Emotions
- Abandoned
- Abused
- Adamant
- Adrift
- Afraid
- Aggravated
- Alarmed
- Alienated
- Alone
- Anger
- Anguish
- Annoyed
- Anxious
- Apologetic
- Appalled
- Apprehensive
- Ashamed
- Awful
- Awkward
- Baffled
- Belittled
- Betrayed
- Bitchy
- Bitter
- Blue
- Bored
- Bugged
- Burned up
- Careful
- Challenged
- Chaotic
- Cheapened
- Cheated
- Choked
- Cold
- Companionless
- Competitive
- Complete
- Confounded
- Confused
- Cranky
- Criticised
- Cruel
- Crushed
- Cut off
- Damaged
- Deceitful
- Defensive
- Degraded
- Dejected
- Depreciated
- Depressed
- Deserted
- Despair
- Desperate
- Destroyed
- Devastated
- Different
- Disappointed
- Discarded
- Discontented
- Discouraged
- Distant
- Distasteful
- Distracted
- Disturbed
- Dizzy
- Dominated
- Down-graded
- Dried up
- Dumbfounded
- Embarrassed
- Empty
- Enraged
- Envious
- Estranged
- Exhausted
- Exposed
- Faithless
- Fear
- Fear of Missing Out (FOMO)
- Fed up
- Fidgety
- Foolish
- Forsaken
- Frightened
- Frustrated
- Furious
- Galled
- Grief
- Grim
- Grouchy
- Guilty
- Gullible
- Haggard
- Hate
- Heated
- Homesick
- Hopeless
- Horrible
- Horrified
- Hostile
- Humiliated
- Hungry
- Hysterical
- Ill-equipped
- Ill-tempered
- Impaired
- Impatient
- Important
- Incapable
- Incomplete
- Indecisive
- Infuriated
- Injured
- Injustice
- Insecure
- Insignificant
- Intense
- Intimidated
- Irritated
- Isolated
- Jealous
- Jumpy
- Lack of respect/Disrespected
- Lack of self-esteem
- Lack of trust
- Lazy
- Let down
- Lonely
- Low confidence
- Lustful
- Mad
- Maligned
- Marginalized
- Marred
- Mean
- Melancholy
- Miserable
- Misunderstood
- Mocked
- Moody
- Mortified
- Mournful
- Narcissistic
- Naughty
- Neglected
- Nervous
- Obnoxious
- Odd
- Oppressed
- Ostracised
- Outcast
- Outraged
- Pain
- Panicked
- Paralyzed
- Persecuted
- Petrified
- Pissed
- Pity
- Powerless
- Pressured
- Provoked
- Punished
- Puzzled
- Queer
- Rattled
- Regretful
- Rejected
- Reluctant
- Remorseful
- Resentful
- Ridiculed
- Sad
- Scared
- Shaken
- Shaky
- Sheepish
- Shocked
- Shy
- Side-lined
- Sinful
- Solemn
- Sorrowful
- Sorry
- Speechless
- Spiteful
- Stubborn
- Stuffed
- Stunned
- Stupid
- Suppressed
- Taken for a ride
- Taken for granted
- Taken-aback
- Tearful
- Tempted
- Tensed
- Threatened
- Thwarted
- Ticked off
- Timid
- Tired
- Tortured
- Trapped
- Troubled
- Uncherished
- Uncertain
- Uncomfortable
- Uneasy
- Unfair
- Unhappy
- Unimportant
- Uptight
- Used
- Useless
- Vengeful
- Vindictive
- Violet
- Vulnerable
- Wary
- Weak
- Weary
- Whiney
- Wicked
- Withdrawn
- Worthless
- Wound Up
- Wrecked
- Wronged
Sorry that there are more negative emotions than positives ones. Cheer up!
MAVERICK FOO
Business Development Strategist, Email Wizard, Content Magician and a Productivity Optimizer (codename: lazyass+cheapass), Maverick produces content for a living. With over 93% of his business starting from a simple (and often cold) email, Maverick consults SMEs, MNCs and startups on how to leverage on technology and creative story-telling to supercharge sales and rev-up customer engagement. When he's not working to put food on the table (and Lego in his son's collection), Mav loves to cafe-hop around the region with his partner-in-crime, Debbie.