This Month’s Topic
How To Conquer the Content Marketing Game & Win More Clients
8.30pm to 9.30pm, Monday, 2nd August 2021
Private Zoom Room
“How do you get someone to buy a ticket to a Taylor Swift concert, if the person has never heard of Taylor Swift?”
As a training provider and marketer, that is a question we must always ask when promoting any professional trainer or corporate coach.
Because for every cert or client you mention, the competitors can do the same (or even better). And when clients are given too many of the same choice, they will default to price.
That’s why it’s important to have a strong content marketing game that showcases you as the authority of your niche.
At the same time, how do you ensure you’re not revealing too much and cause the clients to execute on their own?
That balance between serving and selling… that’s what we will be talking about in this month’s HIT Acceleration Session meetup.
Drop your name and contact details below, so we can send you the details of the Zoom Room.
p.s. Woody Allen once said, “80% of success is showing up.” In honour of that, recordings for the session will not be released. I think that’s a fair ask, yes?
Ever been to a webinar or event where you were promised some inside secrets, quick-wins or behind-the-scene strategies, but ended up wasting 2 hours of your time listening to the presenters’ pitching non-stop?
You walked out learning about the speaker’s tragic life stories, how everyone can succeed as long as they sign up for “the” program, and how you will miss out on never-seen-before, never-given-again and once-in-a-lifetime promotions?
Don’t you just hate the feeling of being tricked into spending your precious time, only to be sold too (like an idiot)?
Trust me, as a presenter, I sometimes feel the participants coming in with the same worry at the back of their minds. And because of that, they can’t focus on the actual learnings that they can apply and really improve their lives.
Or worse… the participants who never registered just because they assumed it’s gonna be another “pitch fest”.
We want to change that. This is why with a group of serious content creators, we have created the #nopitchplease movement.
We commit to:
- Providing valuable information that can really help participants move forward in their business and their lives
- Practicing real transparency (no surprise hard-selling pitches, but presenting our offers just as they are)
- Projecting the utmost level of professionalism by treating our audiences as educated decision-makers
For years serious content creators and information providers face skepticism from the public, despite their good intentions. Let’s end this.