Hi there!

A wise mentor once told me,

If you want to please everyone, you please no one.

And don’t let the idea of “mega marketing budgets*” allow you to think that bigger companies are targeting all markets. If you study their strategies, they have dominance in a few strong niches, which is what you must do too.

But then you’ll be asking, “Mav, how then do I know which target markets should I focus on and niche down in?”

Which is what I will be covering in this short microtraining.

Let’s talk more once you’ve gone through it.

Stay awesome,

* If we ever had the chance, remind me to tell you what the regional marketing director of McDonald’s told me about that “unlimited” marketing budget.