Clients come to us as experts.

We make them the Authority in their industries.

MASTER YOUR BRAND | ELEVATE YOUR ONLINE PRESENCE | DOMINATE YOUR INDUSTRY

PORTFOLIO & SAMPLES

EXAMPLES OF WHAT YOUR CONTENT WILL LOOK & FEEL LIKE

CLIENT BRIEF

Karsun Training & Consultancy is a training solutions provider specialising in team development programs - team building, team assessment, team upskilling, team coaching and public programs.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

7 Steps to Effective Conflict Resolution

Where there are humans, there are conflicts. And conflict at the workplace will affect morale, lowers productivity, breaks trust, or worse, sees the premature departure of star talents.

Unfortunately that is just how it rolls – and even more so in an organization where there are different expectations to be fulfilled both on the professional side as well as individually.

Today, let’s look at seven simple steps that can help you manage conflicts as a leader. Remember, your role is more to facilitate, rather than the problem solver.

 

STEP 1 - Find A Time And A Safe Space

Virtual chats and work discussions are common work procedure nowadays, but an actual physical space is important in the context of having a “safe” discussion. This means avoiding and taking a conflict-discussion out from a virtual chatroom, and into an actual physical location.

Face to face meetups is important in problem-solving because people are really able to experience another (rather than over text) and have a better insight into the problem. At the same time, the individual needs to feel safe enough to open up. It helps if the location isn't in anyone's office, but more of a “neutral”, but private space.

Arrange enough time for individuals to discuss. It is unlikely complicated matters can be resolved in a span of 15 minutes. If time is constrained, arrange for an immediate follow-up.

READ FULL ARTICLE

CLIENT BRIEF

Avidity International is a leadership development consultancy with emphasis in emotional intelligence and solution-focused methods.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

5 Signs of a High Potential Candidate with Excellent Attitude

As good as the CV and resume may spell, or even the positive gut feel you have about a potential hire, let’s look at some clear signs of an excellent talent you should hire for your team.

And I’m not going to talk about the common ones like being punctual, zero grammatical mistakes on resume, or job hopping. Those are signs you already know (and your candidate too). I want to be able to add real value to you in this post, and help you when you’re screening the next batch of potential candidates for your department or company.

#1. Researches About Company And Gives a Good Pitch

A good candidate will not only research about the company he’s applying a job for, but will also prepare ideas on how he can contribute to his future department and the company in total. This shows initiative and productiveness, and also business-savviness and the ability to connect “the dots”.

#2. Ability to Recognise the Strengths of Others

When asked about a previous project the candidate handled in her past experience, if she’s able to highlight the team effort and dynamics, it shows she is aware of her strengths and shortcomings, and is willing to work with others to complement her weaknesses.

This itself says a lot about the candidate, from being a team player to self-reflection, positive outlook to strategic thinking.

READ FULL ARTICLE

CLIENT BRIEF

BDlabs is a digital content marketing agency that provides training and outsourcing services.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

How to Use Stumbled-Upon Marketing in 2018

Picture this: It’s in 2015, and after years of watching Korean dramas (both on TV and real life), you decided to visit the country. You would probably Google “cheap flights to Korea”, visit a travel fair or maybe even drop in at your usual travel agency.

In 2017 the scenario goes like this: you’re browsing through your Facebook timeline, and among the kitten-playing-piano videos, friends humblebragging the highlights of their lives and the latest scandals, you see an ad with your favourite Korean actors, with a headline that reads:

“Visit the birthplace of your favourite Korean idols”, or,

“Dine at the same iconic restaurants you’ve seen on your favourite shows”, or something just straight forward as,

“Cheap flights to Jeju Island from as low as RMXXX!”

You click on the ad, and before you know it, you and your better half, or family members, (it’s perfectly OK to go alone too), are heading to South Korean next month.

So what just happened? 

READ FULL ARTICLE

CLIENT BRIEF

Pilatique is a Pilates and Physiotherapy Studio with operations in Malaysia and Singapore. On top of their consultation and classes, they also conduct training sessions as well.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

Pregnancy Pilates for Expecting Moms

Gestation is a beautiful interim where a newly expecting mom will finally feel the joy of motherhood. Aside from expecting your bundle of joy, it’s probably the best time to start considering pregnancy Pilates to get you through the pre- and post-natal changes (of bodily and hormonal).

It’s no secret that there will be a lot of changes going on during pregnancy, and the most important thing to remember as a mom-to-be is that you are no longer the same person and your body is not your own anymore. You will definitely experience changes to your hormones and body, but you don’t have to worry too much. These changes are natural and with time, you’ll come to appreciate these changes that are brought upon by birthing beautiful beings.

As excited or nervous you are, it is essential to respect these changes you are going through and not push yourself.

Make sure that you stay hydrated throughout your physical exercise. Of course, consult your doctor before beginning any pre or postnatal exercise regimen and make sure to refer to a professional who has experience with pre and post natal clients.

READ FULL ARTICLE

CLIENT BRIEF

Xenchain.io is a digital identity management software that utilises cutting-edge facial recognition technology, scanning and social sharing features in their verification and validation solution.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

6 Reasons How KYC is Stressing Out Financial Institution

While most of us have experienced some form of KYC (Know Your Customer) process, that’s pretty much between a financial institution and ourselves, the end users. Sure, as the end user, we may comment that it wasn’t a pleasant procedure. Nobody likes additional paperwork or processes. Certainly when we assume that it is not in our favour, which is where we are wrong. But that’s topic for another day.

Let’s take a look at the other end of the spectrum, and you’ll realize that the financial institutions are not having a great time either, and so are their corporate clients.

Here are a few reasons why:

1. Onboarding Costs

Since the regulators have laid down the guidelines for KYC, financial institutions had been rushing to onboard their corporate clients and end users. As a matter of fact, as the regulators are requesting for more data points, the onboarding costs increased as well. According to Thomas Reuters, financial institutions spend an average of $150 million on client onboarding each year, and that cost is expected to increase by 13% in 2018.

READ FULL ARTICLE

CLIENT BRIEF

NGOHUB.asia is a platform for non-profit organisations, societies and volunteers to find resources needed to grow & contribute more in whichever field they work in.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

7 Power Tips to Write a Compelling Letter to Ask for Support

At one point or another when fundraising your Actyvate project, you will have to write a letter to ask for support. Now, it could be an email as well, but the format and psychology behind writing a compelling one remain the same, which is what we will be covering in today’s post/email.

#1. Identify the decision makers

Firstly, this is a critical step. You have to understand that instead of writing out one generic letter and send it out to a thousand people (that’s called Spray & Pray, BTW), it’s way more effective if you target a few key decision makers and just write to them. This way, your letter can be highly personalized, from their personality to their preferences, making it way more effective. It also showed that you are invested in the relationship and your professionalism.

#2. Stalk them on their social media accounts

Thanks to the internet, it’s a lot easier to stalk someone. Check out their LinkedInFacebookInstagram and all other social media platforms you can think of. Take note of their preferred past times (likes sports, traveling, cafe-hopping etc), heart-tuggers (their pets, loved ones), but do not use it against them. They make great conversation starters when you eventually talk to them, and if it’s relevant to your project, you can link it to the letter/email.

On the professional front, look out for places they have worked at, or publications they have written, or even awards they have won. Those information will allow you to make better connections, so that you can angle your proposition in a way that is familiar and relatable to them.

READ FULL ARTICLE

CLIENT BRIEF

Because we work with you to identify your target markets, that’s how you’ll know the content we create for you will be effective, engaging and in-line with your brand message.

VIDEO CLIP

You will get a 30 – 60 second video clip that you can share across all your social media accounts, a click way to impress, imform & inspire.

IMAGE SNIPPET

For each article we write for you, we will produce at least 4 image snippets, along with enticing captions, and schedule them over a period of a year. Why? You will regularly have new visitors reading your past articles. How’s that for longevity?

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

While videos may impress and images may attract, it’s down to your written works that will truly seal your credibility.

Based on your target clients’ profiles, will we produce 600 – 1000 word articles designed to project your brand message, position you as the thought leader and propel your prospects to connect with you.

Complete with images, you can use these articles as your newsletters too, so you can engage those clients who are already on your mailing lists. That’s a cheap but effective way to keep your brand fresh in their minds.

Over time, your articles will naturally gain new traffic due to content SEO (Search Engine Optimization). As a bonus, you can also repurpose your articles and publish them on different platforms like Medium, so you can tap on their vast, organic traffic.

ENOUGH SAMPLES. LET'S TALK ABOUT YOURS.

You’ve seen what we’ve done for others, now it’s your turn. Getting started is as easy as 1-2-3.

  1. Click on the button below to schedule a FREE consultation (over phone/Skype)
  2. Receive a proposal and content plan based on our discussion.
  3. And we’re good to go!

KARSUN TRAINING

CLIENT BRIEF

Karsun Training & Consultancy is a training solutions provider specialising in team development programs - team building, team assessment, team upskilling, team coaching and public programs.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

7 Steps to Effective Conflict Resolution

Where there are humans, there are conflicts. And conflict at the workplace will affect morale, lowers productivity, breaks trust, or worse, sees the premature departure of star talents.

Unfortunately that is just how it rolls – and even more so in an organization where there are different expectations to be fulfilled both on the professional side as well as individually.

Today, let’s look at seven simple steps that can help you manage conflicts as a leader. Remember, your role is more to facilitate, rather than the problem solver.

 

STEP 1 - Find A Time And A Safe Space

Virtual chats and work discussions are common work procedure nowadays, but an actual physical space is important in the context of having a “safe” discussion. This means avoiding and taking a conflict-discussion out from a virtual chatroom, and into an actual physical location.

Face to face meetups is important in problem-solving because people are really able to experience another (rather than over text) and have a better insight into the problem. At the same time, the individual needs to feel safe enough to open up. It helps if the location isn't in anyone's office, but more of a “neutral”, but private space.

Arrange enough time for individuals to discuss. It is unlikely complicated matters can be resolved in a span of 15 minutes. If time is constrained, arrange for an immediate follow-up.

READ FULL ARTICLE
AVIDITY

CLIENT BRIEF

Avidity International is a leadership development consultancy with emphasis in emotional intelligence and solution-focused methods.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

5 Signs of a High Potential Candidate with Excellent Attitude

As good as the CV and resume may spell, or even the positive gut feel you have about a potential hire, let’s look at some clear signs of an excellent talent you should hire for your team.

And I’m not going to talk about the common ones like being punctual, zero grammatical mistakes on resume, or job hopping. Those are signs you already know (and your candidate too). I want to be able to add real value to you in this post, and help you when you’re screening the next batch of potential candidates for your department or company.

#1. Researches About Company And Gives a Good Pitch

A good candidate will not only research about the company he’s applying a job for, but will also prepare ideas on how he can contribute to his future department and the company in total. This shows initiative and productiveness, and also business-savviness and the ability to connect “the dots”.

#2. Ability to Recognise the Strengths of Others

When asked about a previous project the candidate handled in her past experience, if she’s able to highlight the team effort and dynamics, it shows she is aware of her strengths and shortcomings, and is willing to work with others to complement her weaknesses.

This itself says a lot about the candidate, from being a team player to self-reflection, positive outlook to strategic thinking.

READ FULL ARTICLE
BDLABS

CLIENT BRIEF

BDlabs is a digital content marketing agency that provides training and outsourcing services.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

How to Use Stumbled-Upon Marketing in 2018

Picture this: It’s in 2015, and after years of watching Korean dramas (both on TV and real life), you decided to visit the country. You would probably Google “cheap flights to Korea”, visit a travel fair or maybe even drop in at your usual travel agency.

In 2017 the scenario goes like this: you’re browsing through your Facebook timeline, and among the kitten-playing-piano videos, friends humblebragging the highlights of their lives and the latest scandals, you see an ad with your favourite Korean actors, with a headline that reads:

“Visit the birthplace of your favourite Korean idols”, or,

“Dine at the same iconic restaurants you’ve seen on your favourite shows”, or something just straight forward as,

“Cheap flights to Jeju Island from as low as RMXXX!”

You click on the ad, and before you know it, you and your better half, or family members, (it’s perfectly OK to go alone too), are heading to South Korean next month.

So what just happened? 

READ FULL ARTICLE
PILATIQUE

CLIENT BRIEF

Pilatique is a Pilates and Physiotherapy Studio with operations in Malaysia and Singapore. On top of their consultation and classes, they also conduct training sessions as well.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

Pregnancy Pilates for Expecting Moms

Gestation is a beautiful interim where a newly expecting mom will finally feel the joy of motherhood. Aside from expecting your bundle of joy, it’s probably the best time to start considering pregnancy Pilates to get you through the pre- and post-natal changes (of bodily and hormonal).

It’s no secret that there will be a lot of changes going on during pregnancy, and the most important thing to remember as a mom-to-be is that you are no longer the same person and your body is not your own anymore. You will definitely experience changes to your hormones and body, but you don’t have to worry too much. These changes are natural and with time, you’ll come to appreciate these changes that are brought upon by birthing beautiful beings.

As excited or nervous you are, it is essential to respect these changes you are going through and not push yourself.

Make sure that you stay hydrated throughout your physical exercise. Of course, consult your doctor before beginning any pre or postnatal exercise regimen and make sure to refer to a professional who has experience with pre and post natal clients.

READ FULL ARTICLE
XENCHAIN

CLIENT BRIEF

Xenchain.io is a digital identity management software that utilises cutting-edge facial recognition technology, scanning and social sharing features in their verification and validation solution.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

6 Reasons How KYC is Stressing Out Financial Institution

While most of us have experienced some form of KYC (Know Your Customer) process, that’s pretty much between a financial institution and ourselves, the end users. Sure, as the end user, we may comment that it wasn’t a pleasant procedure. Nobody likes additional paperwork or processes. Certainly when we assume that it is not in our favour, which is where we are wrong. But that’s topic for another day.

Let’s take a look at the other end of the spectrum, and you’ll realize that the financial institutions are not having a great time either, and so are their corporate clients.

Here are a few reasons why:

1. Onboarding Costs

Since the regulators have laid down the guidelines for KYC, financial institutions had been rushing to onboard their corporate clients and end users. As a matter of fact, as the regulators are requesting for more data points, the onboarding costs increased as well. According to Thomas Reuters, financial institutions spend an average of $150 million on client onboarding each year, and that cost is expected to increase by 13% in 2018.

READ FULL ARTICLE
NGOHUB

CLIENT BRIEF

NGOHUB.asia is a platform for non-profit organisations, societies and volunteers to find resources needed to grow & contribute more in whichever field they work in.

VIDEO CLIP

video

IMAGE SNIPPET

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

7 Power Tips to Write a Compelling Letter to Ask for Support

At one point or another when fundraising your Actyvate project, you will have to write a letter to ask for support. Now, it could be an email as well, but the format and psychology behind writing a compelling one remain the same, which is what we will be covering in today’s post/email.

#1. Identify the decision makers

Firstly, this is a critical step. You have to understand that instead of writing out one generic letter and send it out to a thousand people (that’s called Spray & Pray, BTW), it’s way more effective if you target a few key decision makers and just write to them. This way, your letter can be highly personalized, from their personality to their preferences, making it way more effective. It also showed that you are invested in the relationship and your professionalism.

#2. Stalk them on their social media accounts

Thanks to the internet, it’s a lot easier to stalk someone. Check out their LinkedInFacebookInstagram and all other social media platforms you can think of. Take note of their preferred past times (likes sports, traveling, cafe-hopping etc), heart-tuggers (their pets, loved ones), but do not use it against them. They make great conversation starters when you eventually talk to them, and if it’s relevant to your project, you can link it to the letter/email.

On the professional front, look out for places they have worked at, or publications they have written, or even awards they have won. Those information will allow you to make better connections, so that you can angle your proposition in a way that is familiar and relatable to them.

READ FULL ARTICLE
YOU

CLIENT BRIEF

Because we work with you to identify your target markets, that’s how you’ll know the content we create for you will be effective, engaging and in-line with your brand message.

VIDEO CLIP

You will get a 30 – 60 second video clip that you can share across all your social media accounts, a click way to impress, imform & inspire.

IMAGE SNIPPET

For each article we write for you, we will produce at least 4 image snippets, along with enticing captions, and schedule them over a period of a year. Why? You will regularly have new visitors reading your past articles. How’s that for longevity?

WRITTEN CONTENT (ARTICLE/BLOG POST/E-NEWSLETTER)

While videos may impress and images may attract, it’s down to your written works that will truly seal your credibility.

Based on your target clients’ profiles, will we produce 600 – 1000 word articles designed to project your brand message, position you as the thought leader and propel your prospects to connect with you.

Complete with images, you can use these articles as your newsletters too, so you can engage those clients who are already on your mailing lists. That’s a cheap but effective way to keep your brand fresh in their minds.

Over time, your articles will naturally gain new traffic due to content SEO (Search Engine Optimization). As a bonus, you can also repurpose your articles and publish them on different platforms like Medium, so you can tap on their vast, organic traffic.

ENOUGH SAMPLES. LET'S TALK ABOUT YOURS.

You’ve seen what we’ve done for others, now it’s your turn. Getting started is as easy as 1-2-3.

  1. Click on the button below to schedule a FREE consultation (over phone/Skype)
  2. Receive a proposal and content plan based on our discussion.
  3. And we’re good to go!

What's The Difference Between Experts and Authorities?

In one word – INFLUENCE.

EXPERT

  • You need to tell people what you are good at.
  • You have lots of knowledge about your field.
  • You are known domestically and locally.
  • When people meet you in person, they are impressed with what you say.
  • Business is good, if you average it out.

AUTHORITY

  • People come to you for what you are good at.
  • You have lots of invitations to speak about your field.
  • You are known regionally and internationally.
  • When people search you online, they are inspired with what they see.
  • Business has never been better. Clients just kept coming!

WE CAN HELP YOU ENGINEER YOUR INFLUENCE.

Seriously, you already have the ingredients to become an authority in your space. Problem is, it’s in your head. We can help you get it out, sexify it, and brand you to the world.

7 WAYS WE AMPLIFY YOUR AUTHORITY

AS A SUBJECT MATTER EXPERT

#1. CREDIBILITY

Establish yourself as a Thought Leader in your field with original articles and thought pieces.

#2. CONNECTIVITY

Build your fanbase and followers within and outside your industry.

#3. POPULARITY

Engage your Target Audience and Ideal Clients with a variety of carefully curated, catchy and inspirational content.

#4. FAMILIARITY

Mesmerise your prospects with sexy, punchy and impactful video clips designed to leave a lasting impression.

#5. COMMUNITY

Expand your professional network locally, regionally and internationally.

#6. VISIBILITY

Enhance your online presence across key social media platforms (Facebook, LinkedIn, Twitter, WhatsApp, Instagram, Youtube and more!).

#7. AUTHORITY

Why stop at just being a normal subject-matter expert? Dominate your Niche, Become a Market Leader and Amplify your Authority!

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YES! I WANT TO ELEVATE MY ONLINE PRESENCE!

THE AUTHORITY PYRAMID

WE HELP YOU RAISE YOUR GAME AT EVERY LEVEL.
AUTHORITY – Establish your authority as the go-to person in your industry, backed by a global presence.

CREDIBILITY – Demonstrate your credibility as a subject matter expert & thought leader in your field.

ENGAGEMENT – Create engaging content to jumpstart conversations & get your fans talking about you.

THE AUTHORITY AMPLIFIER FRAMEWORK

THE BLUEPRINT TO FAME AND FORTUNE

Leverage on our Step-By-Step Framework to get from where you are to where you deserve to be.

PACKAGE HIGHLIGHTS

KEY INGREDIENTS TO ELEVATE YOUR INFLUENCE

THOUGHT PIECES & ARTICLES

Original articles written for you and your target audience, aimed to position you as a market and thought leader. Your articles will be posted on LinkedIn, Facebook and your personal blog*, so it can be read by millions worldwide.
video

60-SECONDS ENGAGEMENT VIDEOS

2018 is the year of videos, and nothing seals your authority in your space better than a personalized video. From a personal message to a live interview, we will produce video content designed to be shared among your connections as it gains momentum and goes viral.

STRATEGICALLY CURATED CONTENTS

Co-branding is a powerful way to elevate your brand, but with truckloads of content out there, you may not have the time to identify and curate the best. That’s how we come in to help you leverage on quality, strategic 3rd party content to boost your credibility.

PERSONALISED VIRAL QUOTES

Ever shared an inspirational quote on your social media, and wish there’s a way to put your name in the corner? This is one great way to get your personal and company brand to go viral, because you will just never know how many people will be spreading beautiful, motivational messages around.

INCREASED FANS & CONNECTIONS

Building connections and curating followers is time-consuming; and most of the time, you will be sucked into the conversation, affecting your productivity. With effective content marketing and outreach strategies, you can count on us to build solid connections for you, and also attract the right followers to your brand.

SHARE YOUR PERSONALISED CONTENT PROUDLY

For every content we create for you, may it be images, videos or articles, you will also have different variations of them. That way, you can easily share them across all your social media platforms such as Whatsapp, Instagram and more!

READY TO AMPLIFY YOUR AUTHORITY?

We will customize the solution to meet your needs, and with this level of advanced personalisation, we need to make sure we start off on the right track. Oh, and did we mention you can boost your online engagement, solidify your online brand and amplify your authority, starting with as low as only USD$800/month!