At one point or another when fundraising your Actyvate project, you will have to write a letter to ask for support. Now, it could be an email as well, but the format and psychology behind writing a compelling one remain the same, which is what we will be covering in today’s post/email.
#1. Identify the decision makers
Firstly, this is a critical step. You have to understand that instead of writing out one generic letter and send it out to a thousand people (that’s called Spray & Pray, BTW), it’s way more effective if you target a few key decision makers and just write to them. This way, your letter can be highly personalized, from their personality to their preferences, making it way more effective. It also showed that you are invested in the relationship and your professionalism.
#2. Stalk them on their social media accounts
Thanks to the internet, it’s a lot easier to stalk someone. Check out their LinkedIn, Facebook, Instagram and all other social media platforms you can think of. Take note of their preferred past times (likes sports, traveling, cafe-hopping etc), heart-tuggers (their pets, loved ones), but do not use it against them. They make great conversation starters when you eventually talk to them, and if it’s relevant to your project, you can link it to the letter/email.
On the professional front, look out for places they have worked at, or publications they have written, or even awards they have won. Those information will allow you to make better connections, so that you can angle your proposition in a way that is familiar and relatable to them.