254 Benefit-Selling and Action-Driven Words for your Sales & Marketing Copies
A Super Cheatsheet to Help you Craft Power-Packed Benefit Statements
What You’re Going To Learn
- How to use a variety of words that are “action words”
- How to include them in your marketing materials as powerful benefit statements
- Basically it’s a cheat sheet that I had been updating over the years of copywriting, something that I will refer to anytime I want to craft any new copies
For example, if you were to look at how we write the benefits of attending our Zero-Budget LinkedIn Marketing workshop, it goes something like this:
- Optimise your profile for searches and rank high in LinkedIn SEO
- Expand your connections exponentially with highly effective tools and hacks
- Sexify your profile to attract the right target market
- Strategise your contents to build brand and nurture your connection
- Leverage on low-cost (mostly free) resources to boost your professional presence
- Design persuasive sales outreach campaigns and increase your profits
- Become an All-Star LinkedIn Marketer
Or our Email Marketing INTENSIVE:
- Identify your right market segments and untapped business opportunities that you had never thought of before
- Produce effective emails campaigns that connects with your target audience
- Structure your emails for maximum effectiveness – psychologically and emotionally
- Learn how to tap on simple content generation strategies so you won’t run out of topics to write on
- Leverage on proven email templates for different stages of your sale cycle
- Utilise free (or really low cost) tools to increase sales engagement by over 100%
- Enhance your copywriting skills so you can sexify even the most boring products and services
- Deploy an email marketing system to broadcast mass emails to all your prospects and clients
- Improve email campaign performance with various tracking and optimisation tips
Better still, those words are usually action-driven, which by using it we know it will stimulate, well, action!
So here’s a little list that I’ve created, referred to, added-on and used over the years when I’m trying to write my sales copies and marketing materials. It’s a long, and definitely growing list, so you may want to check back once in a while.
- Accelerate
- Accentuate
- Accomplish
- Achieve
- Acquire
- Adapt
- Adjust
- Adopt
- Advance
- Aim
- Allure
- Amaze
- Amplify
- Analyze
- Animate
- Appeal
- Apply
- Aspire
- Attain
- Attract
- Augment
- Avoid
- Be empowered
- Be equipped
- Be inspired
- Become
- Begin
- Benefit
- Bind
- Boost
- Break
- Build
- Burst
- Celebrate
- Challenge
- Change
- Charm
- Choose
- Claim
- Climb
- Co-Construct
- Co-Create
- Commit
- Communicate
- Compete
- Confirm
- Construct
- Consult
- Convince
- Create
- Cut
- Dare
- De-Construct
- Deep Dive
- Deflect
- Deliver
- Demand
- Deny
- Deploy
- Describe
- Desire
- Design
- Determine
- Develop
- Discover
- Dispel
- Distribute
- Dive
- Dream
- Drive
- Drop
- Drown Out
- Earn
- Eliminate
- Emphasize
- Empower
- Encourage
- Energize
- Engage
- Enhance
- Ensue
- Entertain
- Entice
- Equip
- Establish
- Excite
- Expand
- Expect
- Experience
- Explore
- Extend
- Fight
- Finish
- Fit
- Forget Forgive
- Fortify
- Freeze Up
- Gain
- Generate
- Genuine
- Get
- Get Rid
- Give
- Glamourize
- Groove
- Ground
- Grow
- Grow
- Guarantee
- Guide
- Hold
- Hope
- Identify
- Illustrate
- Imagine
- Impact
- Improve
- Include
- Increase
- Influence
- Initiate
- Innovate
- Inspire
- Install
- Instil
- Introduce
- Invest
- Investigate
- Involve
- Jump-start
- Justify
- Kick-start
- Know
- Lead
- Learn
- Leave
- Leverage
- Lift
- Listen
- Loosen
- Love
- Maintain
- Manage
- Map
- Master
- Measure
- Mow
- Natural
- Negotiate
- Nice
- Nimble
- Nourish
- Nullify
- Nurture
- Observe
- Obtain
- Open
- Operate
- Optimize
- Organize
- Overcome
- Overtake
- Own
- Paint
- Participate
- Pay
- Pay
- Perform
- Persuade
- Pinch
- Plan
- Plant
- Play
- Please
- Possess
- Postpone
- Practice
- Prepare
- Prevent
- Produce
- Profit
- Promise
- Propose
- Protect
- Prove
- Pull
- Punch (through)
- Pursue
- Qualify
- Quit
- Raise
- Re-Construct
- Re-Create
- Realign
- Realize
- Recall
- Receive
- Reconnect
- Reduce
- Reflect
- Remain
- Remind
- Retire
- Revolutionalize
- Rid
- Rise (Up)
- Rock
- Run
- Satisfy
- Secure
- Seed
- Sell
- Sensationalize
- Serve
- Set
- Sexify
- Shake (Up)
- Shine (Through)
- Shoot
- Show
- Shrink
- Solid
- Solve
- Spread
- Spring
- Stack
- Stand (Out)
- Start
- Steal
- Stick
- Stir
- Strategize
- Strengthen
- Strike
- Structure
- Study
- Submit
- Surprise
- Sustain
- Swing
- Take
- Teach
- Think
- Throw (out)
- Tiptoe
- Tolerate
- Uncover
- Understand
- Utilise
- Value
- Watch
- Weigh
- Will
- Win
Phew, that is LONG!
MAVERICK FOO
Business Development Strategist, Email Wizard, Content Magician and a Productivity Optimizer (codename: lazyass+cheapass), Maverick produces content for a living. With over 93% of his business starting from a simple (and often cold) email, Maverick consults SMEs, MNCs and startups on how to leverage on technology and creative story-telling to supercharge sales and rev-up customer engagement. When he's not working to put food on the table (and Lego in his son's collection), Mav loves to cafe-hop around the region with his partner-in-crime, Debbie.