254 Benefit-Selling and Action-Driven Words for your Sales & Marketing Copies

A Super Cheatsheet to Help you Craft Power-Packed Benefit Statements

What You’re Going To Learn

  • How to use a variety of words that are “action words”
  • How to include them in your marketing materials as powerful benefit statements
  • Basically it’s a cheat sheet that I had been updating over the years of copywriting, something that I will refer to anytime I want to craft any new copies
Tired of using the same words over and over again to market your products or services? Over-used words like improve, enhance, learn or discover. While those words are great, it’s a good idea to switch around, not just to show variety, but to better boost the benefits too.

For example, if you were to look at how we write the benefits of attending our Zero-Budget LinkedIn Marketing workshop, it goes something like this:

  • Optimise your profile for searches and rank high in LinkedIn SEO
  • Expand your connections exponentially with highly effective tools and hacks
  • Sexify your profile to attract the right target market
  • Strategise your contents to build brand and nurture your connection
  • Leverage on low-cost (mostly free) resources to boost your professional presence
  • Design persuasive sales outreach campaigns and increase your profits
  • Become an All-Star LinkedIn Marketer

Or our Email Marketing INTENSIVE:

  • Identify your right market segments and untapped business opportunities that you had never thought of before
  • Produce effective emails campaigns that connects with your target audience
  • Structure your emails for maximum effectiveness – psychologically and emotionally
  • Learn how to tap on simple content generation strategies so you won’t run out of topics to write on
  • Leverage on proven email templates for different stages of your sale cycle
  • Utilise free (or really low cost) tools to increase sales engagement by over 100%
  • Enhance your copywriting skills so you can sexify even the most boring products and services
  • Deploy an email marketing system to broadcast mass emails to all your prospects and clients
  • Improve email campaign performance with various tracking and optimisation tips

Better still, those words are usually action-driven, which by using it we know it will stimulate, well, action!

So here’s a little list that I’ve created, referred to, added-on and used over the years when I’m trying to write my sales copies and marketing materials. It’s a long, and definitely growing list, so you may want to check back once in a while.

  1. Accelerate
  2. Accentuate
  3. Accomplish
  4. Achieve
  5. Acquire
  6. Adapt
  7. Adjust
  8. Adopt
  9. Advance
  10. Aim
  11. Allure
  12. Amaze
  13. Amplify
  14. Analyze
  15. Animate
  16. Appeal
  17. Apply
  18. Aspire
  19. Attain
  20. Attract
  21. Augment
  22. Avoid
  23. Be empowered
  24. Be equipped
  25. Be inspired
  26. Become
  27. Begin
  28. Benefit
  29. Bind
  30. Boost
  31. Break
  32. Build
  33. Burst
  34. Celebrate
  35. Challenge
  36. Change
  37. Charm
  38. Choose
  39. Claim
  40. Climb
  41. Co-Construct
  42. Co-Create
  43. Commit
  44. Communicate
  45. Compete
  46. Confirm
  47. Construct
  48. Consult
  49. Convince
  50. Create
  51. Cut
  52. Dare
  53. De-Construct
  54. Deep Dive
  55. Deflect
  56. Deliver
  57. Demand
  58. Deny
  59. Deploy
  60. Describe
  61. Desire
  62. Design
  63. Determine
  64. Develop
  65. Discover
  66. Dispel
  67. Distribute
  68. Dive
  69. Dream
  70. Drive
  71. Drop
  72. Drown Out
  73. Earn
  74. Eliminate
  75. Emphasize
  76. Empower
  77. Encourage
  78. Energize
  79. Engage
  80. Enhance
  81. Ensue
  82. Entertain
  83. Entice
  84. Equip
  85. Establish
  86. Excite
  87. Expand
  88. Expect
  89. Experience
  90. Explore
  91. Extend
  92. Fight
  93. Finish
  94. Fit
  95. Forget Forgive
  96. Fortify
  97. Freeze Up
  98. Gain
  99. Generate
  100. Genuine
  101. Get
  102. Get Rid
  103. Give
  104. Glamourize
  105. Groove
  106. Ground
  107. Grow
  108. Grow
  109. Guarantee
  110. Guide
  111. Hold
  112. Hope
  113. Identify
  114. Illustrate
  115. Imagine
  116. Impact
  117. Improve
  118. Include
  119. Increase
  120. Influence
  121. Initiate
  122. Innovate
  123. Inspire
  124. Install
  125. Instil
  126. Introduce
  127. Invest
  128. Investigate
  129. Involve
  130. Jump-start
  131. Justify
  132. Kick-start
  133. Know
  134. Lead
  135. Learn
  136. Leave
  137. Leverage
  138. Lift
  139. Listen
  140. Loosen
  141. Love
  142. Maintain
  143. Manage
  144. Map
  145. Master
  146. Measure
  147. Mow
  148. Natural
  149. Negotiate
  150. Nice
  151. Nimble
  152. Nourish
  153. Nullify
  154. Nurture
  155. Observe
  156. Obtain
  157. Open
  158. Operate
  159. Optimize
  160. Organize
  161. Overcome
  162. Overtake
  163. Own
  164. Paint
  165. Participate
  166. Pay
  167. Pay
  168. Perform
  169. Persuade
  170. Pinch
  171. Plan
  172. Plant
  173. Play
  174. Please
  175. Possess
  176. Postpone
  177. Practice
  178. Prepare
  179. Prevent
  180. Produce
  181. Profit
  182. Promise
  183. Propose
  184. Protect
  185. Prove
  186. Pull
  187. Punch (through)
  188. Pursue
  189. Qualify
  190. Quit
  191. Raise
  192. Re-Construct
  193. Re-Create
  194. Realign
  195. Realize
  196. Recall
  197. Receive
  198. Reconnect
  199. Reduce
  200. Reflect
  201. Remain
  202. Remind
  203. Retire
  204. Revolutionalize
  205. Rid
  206. Rise (Up)
  207. Rock
  208. Run
  209. Satisfy
  210. Secure
  211. Seed
  212. Sell
  213. Sensationalize
  214. Serve
  215. Set
  216. Sexify
  217. Shake (Up)
  218. Shine (Through)
  219. Shoot
  220. Show
  221. Shrink
  222. Solid
  223. Solve
  224. Spread
  225. Spring
  226. Stack
  227. Stand (Out)
  228. Start
  229. Steal
  230. Stick
  231. Stir
  232. Strategize
  233. Strengthen
  234. Strike
  235. Structure
  236. Study
  237. Submit
  238. Surprise
  239. Sustain
  240. Swing
  241. Take
  242. Teach
  243. Think
  244. Throw (out)
  245. Tiptoe
  246. Tolerate
  247. Uncover
  248. Understand
  249. Utilise
  250. Value
  251. Watch
  252. Weigh
  253. Will
  254. Win

Phew, that is LONG! 

MAVERICK FOO

Business Development Strategist, Email Wizard, Content Magician and a Productivity Optimizer (codename: lazyass+cheapass), Maverick produces content for a living. With over 93% of his business starting from a simple (and often cold) email, Maverick consults SMEs, MNCs and startups on how to leverage on technology and creative story-telling to supercharge sales and rev-up customer engagement. When he's not working to put food on the table (and Lego in his son's collection), Mav loves to cafe-hop around the region with his partner-in-crime, Debbie.

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