Hi there!

A wise mentor once told me,

If you want to please everyone, you please no one.

And don’t let the idea of “mega marketing budgets*” allow you to think that bigger companies are targeting all markets. If you study their strategies, they have dominance in a few strong niches, which is what you must do too.

But then you’ll be asking, “Mav, how then do I know which target markets should I focus on and niche down in?”

That’s why we designed this Prioritize Your Ponds worksheet to give you more clarity so you can take action.

Let’s talk more once you’ve gone through it.

Stay awesome,

* If we ever had the chance, remind me to tell you what the regional marketing director of McDonald’s told me about that “unlimited” marketing budget.