5 ‘Buildings’​ You Should Do Now

Throughout history’s ups and downs, humans had always prevailed.

As a matter of fact, we had only grown from strength to strength through those moments of hardship.

And so will you during these tough times.

Our clients would ask us what are the things we can do when the market is soft and not responsive to our offers. Some clients have even had restrictions and fulfillment issues, where even if their customers would like to buy with them, they are prohibited from proceeding with the transaction.

Let’s face it: they have idle teams, and they can’t just go on waiting for the situation to resume and recover.

Here are 5 recommendations we often suggest to our clients, who are mostly service-based business owners, solopreneurs, and subject-matter experts. We hope you’d find the suggestions useful too.

#1 Systems Building

When business is good, we normally do not have time to pause and refine our processes and procedures. This can be anywhere from tech to operations, documentation to asset consolidation.

If your business is experiencing some downtime, it’s probably a good idea to lean your machines, iron out the kinks, and even document the processes, so that when the market recovers, we can jumpstart faster than before.

#2 Relationship Building

Just because the market is not buying, it doesn’t mean we don’t need to build relationships. As a matter of fact, with social distancing and work-from-home policies being imposed, your audiences would probably appreciate the personal touch even more.

Think of a vendor, supplier, distributor, business partner, prospect, community leader, or even a client, that you can reach out to for a conversation today.

And don’t make it a sales conversation. Just a simple “How are the kids doing?” can be a better conversation starter.

#3 Solution Building

When we’re busy transacting, we probably have no time to create new offers. It can be a new product or service, or even re-packaging or re-bundling of an existing offering.

Explore the concept of “lateral chunking” (the many flavors of Pringles) and access the potential new solutions you and your team can build, especially for your existing markets. And if you’re stuck for ideas, here’s a suggestion: talk to your clients! Build something that they are already requesting!

Also, with changing times, ensure that your marketing message is relevant to new customer psychology as well. Our consumers (and ourselves) have undergone more situational changes than we can imagine, and from the look of things, it doesn’t look like the new habits will revert.

???? Last year I’ve recorded a short video on the 3 Psychological Shifts of Consumer Behaviour in a Post-Pandemic World. It was for a private group of business owners, but I decided to release it as it was beneficial. You can access it here.

#4 Competency Building

As we power through these challenging times, it’s also a good time to upskill and reskill our team members.

With the focus on digitalization, have a checklist on the new skill sets you’d like your teams to have.

You can also encourage your staff to take a strength test to identify areas of improvement, or even inner traits that can be leveraged to grow the company during the incoming recovery process exponentially.

Here are some free but extremely powerful profiling tests for you and your team.

  1. VIA Character Test
  2. High5Test
  3. 16 Personalities

#5 Community Building

If you look at history, and history hardly ever lies, you’ll realize that during challenging times, people will put aside their differences and come together.

(Heck! Even movie directors get it! It’s so predictable for nations to come together whenever there is an alien invasion, mega nature disaster, or zombie apocalypse!)

If you leverage this psychological opportunity, this is probably a good time to start a community for your business.

Community building has always been a low priority for most organizations because it takes time to see results, but if you’ve got some free time right now, and the market needs it, why not?

After all, community building is akin to having “customers-on-demand”, and it ensures the longevity of your profitability too.

So….

Between these FIVE “buildings”, which one do you gravitate to most?

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