Market Leader Resources
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A boat with an empty tank will take you nowhere. Similarly, if we don’t fill ourselves up first, we risk running ourselves dry. Here are some activities that business owners often overlooked, but is highly valuable. -
Even though this was originally written during COVID, the content is still as relevant today. As a business owners, we should always be building. -
7 Easy Networking Tips to Survive those “Festive-Themed” Business Events In a land where we celebrate almost everything (sports wins can also be a public holiday), combined with a racially diverse population, there are bound to be times where you’re invited to a few festive-themed business network events. Table of Contents Toggle #1. Get a Wingman#1a. Be a Wingman#2. Look For Familiar Faces#3. Politely Ask to Join A Conversation#4. Research About The Event#5. Keep a Handy Bank of Questions#6. Listen to Understand & Respond Rather Than Reply#7. Make A TransitionCONCLUSION Now, these are just the same plain vanilla networking events you’ve gone to. -
Psst… hey! I heard you’re looking for knowledge. If you are, then we welcome you to the upskilling and reskilling revolution. When life is all about changes, adaptability is the name of the game. So, grab your thinking cap and let’s get to futureproofing your career and business. Table of Contents Toggle A) Main Differences Between Upskilling and ReskillingB) Why and When to Upskill vs. ReskillC) As a leader, should I upskill or reskill?D) How does upskilling and reskilling impacts my business as a co-founder/ CEO?E) Do I still need to compete with younger professionals?E) I am happy with where am I, can I stay stagnant?F) Does Upskilling and Reskilling Increase Market Value?G) Boost Your Business’s Competitive EdgeH) Future-proof Your Skills and KnowledgeI) Networking and Collaboration OpportunitiesJ) Conclusion A) Main Differences Between Upskilling and Reskilling Terms like upskilling and reskilling often get tossed around. -
Amplify Your Authority in Under 90 Minutes One of the fastest ways to build authority in your industry is by becoming a thought leader. If you look at all the prominent thought leaders today, may it be Seth Godin, Gary Vaynerchuck, Neil Patel or Tony Robbins, they all share one thing in common: They produce content frequently. Yup. Regardless if it’s daily blog posts like Seth’s, or videos like Gary’s, or long-form guides like Neil’s or podcasts like Tony’s, one thing is true: they produce content for their target audiences regularly. Now, as you can see, there are many forms of content. -
In today’s fast-paced workplace environment, the need for effective coaching training has never been more critical. As businesses strive to enhance productivity, foster talent, and maintain a competitive edge, investing in coaching training emerges as a strategic imperative. Coaching training goes beyond mere instruction; it encompasses a tailored approach to developing leadership skills, enhancing communication, and fostering collaboration among teams. By equipping employees and leaders with the tools to excel, organizations can achieve sustained growth and innovation. Table of Contents Toggle 1. What is Coaching Training?2. Set Clear Goals and Expectations3. Foster a Culture of Continuous Feedback4. Develop Effective Communication Skills5. -
How to Effectively Sort Your Gold Pile of Contacts *This is extracted and deep-dived from the webinar we had last week titled Microwave Your Cold Contacts & Turn Them Into Warm Leads. If you would like to watch the full 1-hour webinar (free, of course), head over to https://www.highincometrainer.com/microwavecoldleads Table of Contents Toggle SORT YOUR ASSETSSTRANGERSPROSPECTSCUSTOMERSADVOCATESACTION STEPS If you’d been in business for over one year, chances are you’ve been collecting loads of contacts. They could be name cards from networking events, participants’ lists from your own events, web and social media inquiries, and more. Due to time constraints and various commitments, sometimes we didn’t follow-up on those contacts, and over time, they have gone “cold”. -
Make Your LinkedIn Profile “POP” with this Simple Strategy With almost 750 million users and no signs of stopping, LinkedIn is the ultimate (some say the ONLY) social networking platform for serious professionals. Yes, while Facebook has four times more users, do remember that people’s behavior shifts depending on the different platforms there are at. Table of Contents Toggle THE YELLOW PAGES OF THE 21ST CENTURYEVERYBODY LOOKS THE SAMETHE WIIFMTHE EASY TEMPLATENEXT STEPS Case in point: Have you ever met a boss that’s a “tiger” at the office, but a “pussy cat” at home? It’s typical of human behavior to change depending on their environments. -
The 9C Storyselling Framework to Grow Your Business In my last article, we discussed at length why storytelling is the key to producing more effective copy. Table of Contents Toggle The Making of A Good Story (That Sells)The 1st C – CONTEXTThe 3rd C – CURIOSITYThe 4th C – CATALYSTThe 5th C – CONVERSATIONThe 6th C – COMPLICATIONThe 7th C – ChangeThe 8th C – CONSEQUENCEThe 9th C – CONVERSIONCONCLUSION (No, this is not the 10th C) Though I highly recommend you check out the earlier article, especially for the myth busters I did, but because I value your time, here’s the TL:DR version. -
‘Market leader’. Sounds nice to be one, right? But what does being the leader of the market or industry you operate entail, really? Eternal competition runs through our business landscape, so to become a market leader isn’t just a nice-to-have; it’s a necessity. Table of Contents Toggle 1. Understanding the Importance of Being a Market Leader2. Set Clear Goals3. Build a Strong Brand Presence4. Develop a Strong Online Presence5. Staying Ahead of the Competition6. Cultivate Customer Loyalty and Trust7. Empower Your Team8. Utilise Data & Analytics for Informed Decision-Making9. Conclusion But what does it really take to reach the pinnacle of your industry? -
Uncover Your Most Profitable Zone of Influence A couple of weeks ago, on my social media feed, there was a rising tide of questions in one specific area. Table of Contents Toggle YOUR ZONE OF INFLUENCEAUTHORITYAUDIENCEANALYTICSPUTTING IT ALL TOGETHERWHAT’S NEXT? No, it’s not about how to battle the Coronavirus, which KFC outlet has the least queue for their RM20 for 2 snack plates, or where to travel to using the all-new Unlimited Flight pass by AirAsia. (Although in hindsight, it’s amazing how positive Malaysians can be in the face of global pandemic) No, the question was: If I were to write a book, what topic should it be on? -
Why You Need to Use Effective Age-Based Targeting for your Marketing Campaigns “My product is so awesome that everyone in the world is my customer!” Table of Contents Toggle The Market Is Smarter NowWe Want Products That We Can Identify WithThe Life Cycle & StagesMeet Tommy the 23 Year Old Fresh Grad with the First JobMeet Tommy who’s about to Settle Down with the Love of His LifeMeet Tommy the Family Man Climbing the Corporate LadderSame Product Different PitchesAction Time “My services are so power-packed that anyone, literally, anyone, can benefit from it!” After 17+ years of being in marketing, business development and sales, I wish I can get immune to those statements.